HP is launching a new energy-efficient PC in China with a Via Technologies processor inside – quite an unexpected announcement.

According to CNET, the HP Compaq dx2020 desktop will use the C7-D processor from Via Technologies, a Taiwanese company known mostly for chipsets. Via has a fairly marginal market share in processors and typically sells chips to small manufacturers in emerging markets. The PC released by HP will be targeted at commercial customers in China.”

Via has seemingly disappeared from the US market, where chips under the Cyrix brand could have been found widely as recently as a few years ago. With a ‘green’ push seemingly everywhere, can Via recapture a share of the US market as well with the new HP partnership ‘stirring the pot?’

The story continues, “Via brings some novel characteristics to HP. The processor consumes only 20 watts of power, relatively low for a desktop chip. IT managers around the world are trying to curb power consumption by buying more energy-efficient servers and desktops. Reducing energy consumption has been a particularly acute issue in China, where much of the electricity is produced through coal-burning power plants, a major source of pollution in the country.”