The folks in charge of the Bluetooth wireless standard announced this week that Nokia, the world’s largest manufacturer of cellular phones, will be contributing a spin off technology that will equip devices too small in size to accommodate Bluetooth with wireless connectivity. The technology in question is called Wibree, and will open up the wireless field to wearable devices to wireless world.

Everything from wrist watches and pillboxes that communicate directly with cellular phones to toys that detect the presence of other toys (New Transformers are going to be so cool) are in the mix. Wibree does have a slower data rate and weaker power consumption than Bluetooth. This means smaller batteries that don’t require as much power consumption.

The Bluetooth camp as well as Nokia have said this new merging of technologies is due to the public demand for smaller, ultra-low power wireless solutions for devices not ordinarily equipped with such solutions. What’s interesting is that this merging of technologies means that Nokia is virtually giving away the research and development that it painstakingly created during Wibree’s infancy. This is not an unheard of move for a cellular company, however. Sony Ericsson did the same thing when it released the original Bluetooth sans licensing. Both companies believe that the widespread adoption of the new technology helps them more than a restrictive licensing scheme would.