Some of you out there donâ€™t already know this: Game development giants Vivendi and Activision have merged. While this may seem to mean nothing more than quickening pulses for those adventurous stock-market types, it does combine the brain trusts responsible for two of the worldâ€™s most popular games, Guitar Hero (Activision) and Worlds of Warcraft (Vivendi).
The deal will create a new industry leader (By a mile. Seriously.) entitled Activision Blizzard. The new company is rumored to be worth a little over 8 billion dollars. Billion Dollars. Interestingly enough, the merger also boosted shares (for laymen, share boosts usually mean better game development. More money, less fear of layoffs means programmers who are fat and happy and productive.) of rival Ubisoft Entertainment. This is because Electronic Arts (theyâ€™ve been at this for a minute now.) may feel threatened by the combination of these two huge competitors, and try and snatch up Ubisoft and make their own New York Yankees-like game development corporation.
But Where Do We Go From Here?
Too bad the games wonâ€™t merge themselves. â€œWorlds of Guitar Heroâ€ might be fun. Imagine stomping into a music store with your Orc tanks and Warlocks and demanding better prices on synthesizer equipment. On second thought, thereâ€™s no need to spend precious brain cells and man-hours rendering music store employees. Donâ€™t play a musical instrument? Alright, think Comic Book Store attendant, only less popular and less friendly.
But letâ€™s not stop there! Imagine the possibilities (and copyright infringement suites!) that these types of mergers offer us. The mere mention of â€œGrand Theft Halo II: Des Moinesâ€ gets my heart racing. How about â€œGhost Recon: Advanced Dance Dance Revolution?â€ Iâ€™d play that until my feet fell off or the downstairs neighbors complained.