Rogers Canada is showing that they ultimately have control of their users ‘pipe’ to the Internets and beyond. An image from a blogger (Laura Weinstein) website which reported Rogers is making alerts to their users – in another webpage (Google’s in this example). What would stop them there – instead of just adding advertisements to the pages.
While Rogers’ current planned use for this Deep Packet Inspection (DPI) and modification system (reportedly manufactured by “In-Browser Marketing” firm “PerfTech”) is for account status messages, it’s obvious that commercial ISP content and ads (beyond the ISP logos already displayed) would be trivial to introduce through this mechanism. By the way, PerfTech is even using Google for one of its linked promotional examples on the PerfTech home page. I wonder if they bothered to ask Google’s permission for that?
The technology is slated to be popping up on Rogers Internet customers next quarter. Net Neutrality would stop this. Net Neutrality is the only method which will allow you to enjoy the internet the way you want – not the way an ISP decides to serve it up to you. With more and more reports of site blocking and other means to keep websurfers complaining – you must realize net neutrality is a very important issue and requires monitoring to ensure your privacy, security and choice.