200801045_1.jpgPentax is keeping its head high as it faces the future. This is the image that it portrayed during the recent Photo Marketing Association Trade Show. This year, Pentax is showcasing three of its future lenses. This is the company’s response to the market’s demand for more features and enhanced image quality.

First up is the smc Pentax-DA*55mm F1.4 SDM. This is a model with a 55mm fixed focal length and wide f/1.4 aperture for low-light shooting or pictures with soft, undistracting backgrounds. Availability is undetermined so far. Next is the smc Pentax-DA*60-250mm F4ED SDM, a wide-range telephoto zoom that should be available in the summer. Last, but definitely not the least, is the smc Pentax-DA17-70 F4 AL SDM. This moderate zoom also should also be available in the summer.

These three models shouldn’t be confused with the five lenses for which Pentax last week announced prices and availability dates. Rather, these are additional lenses to choose from to allow consumers more variety in terms of features, function and affordability.

Here’s a handy Pentax lens terminology cheat sheet that should help you remember the most awaited lens types for market release:

  • AL – Aspherical Lens
  • DA – Designed for digital (not full frame) cameras
  • DA – DA with dust- and weather-sealing
  • ED – Extra low Dispersion
  • IF – Internal Focus
  • SDM – Supersonic Drive Motor
  • No prices have been disclosed so far. But one thing is certain; these lenses are something to be anticipated by camera fanatics with a model to fit every person’s personality and taste.

    Source: CNET

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