The back-to-school season is upon us and for many it’s time to make some important technology purchases including new PCs and printers. Over the years, the retail options available for new technology purchases has grown significantly and now include both in-store and online buying experiences, both with their pros and cons.
Buying something in-store means taking the time to research in advance, familiarizing with the products before arriving at the store, taking the time to visit the store, but also getting to see and test the products in person. Online shopping is often considered more convenient, allowing consumers to not only do comparison shopping with the click of a mouse but also have instant access to a multitude of product information instantly without relying on a sales associate.
What if there was a way to have the best of both worlds? Including access to crucial product information available online while shopping in-store and walking out of the store with the new purchase in hand?
Here at AMD, we are excited to work with Tiger Direct to introduce the merging of the two worlds with the VISION Experience Center (VEC) and Retail 2.0 – giving consumers access to the product and review information they’re used to receiving online, but with the convenience of taking home the purchase that very same day. The new VEC is designed to simplify the PC purchasing experience by allowing customers to determine their computing needs by how they want to use their computer and not by technical specs.
The six-foot tall visual merchandising display features a touch-screen ATI Eyefinity interface and cloud-based services that give shoppers access to valuable online information to select the best desktops, notebooks or platforms with VISION Technology by AMD based on their needs. Whether looking to purchase a new laptop for back-to-school or building the ultimate gaming rig, the VEC by AMD gives customers the benefits of both Internet and retail shopping to easily identify the AMD processors, graphics, chipsets and platforms that match their exact needs
Now you really can have the right information to select a new PC in-store and take it home to play with too!
Take advantage of select in-store promotions during the VISION Experience Center by AMD launch event on Saturday, August 28 from 2:00 – 4:00 p.m. EST at the following TigerDirect retail stores, or view the simulcast and take advantage of online promotions here: www.retail20.com/amd.
Participating TigerDirect retail store locations:
- Aventura (Miami), Florida
- Deerfield, Florida
- Dadeland (Miami), Florida
- Pembroke Pines, Florida
- Plantation, Florida
The opinions expressed in this post are those of Brent Barry, Senior Manager, N. America Channel Marketing at AMD and may not represent TigerDirect’s opinions. TigerDirect is not responsible for the contents of third party links provided in the post.