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To Text or Not to Text: That is the Advertisment

Gullible Americans?
Word has it that Americans receive fewer ads via text messages than their European counterparts, yet are more likely respond. This tidbit comes from M:Metrics a mobile measurement firm from Seattle, via Seattle Times technology columnist Tricia Duryee, who writes:
Advertisments, American, Cell Phones, gsm, text messaging, texting, unlocked, US

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