panasonic_dmc-l10k.jpgNews From PMA: Electronics giant Panasonic may be new to the digital camera industry but remains unfazed by the presence of giants such as Nikon, Canon, and Sony. On the contrary, Panasonic has high hopes for itself for this year. “We will try our best to achieve 15 percent market share by 2009,” Tokihazu Matsumoto, Director of Panasonic’s Digital Still Camera Business Unit, said in a news conference during the Photo Marketing Association trade show here. “We aim to become one of the top camera brands in the industry.”