Rogers Canada is showing that they ultimately have control of their users ‘pipe’ to the Internets and beyond. An image from a blogger (Laura Weinstein) website which reported Rogers is making alerts to their users – in another webpage (Google’s in this example). What would stop them there – instead of just adding advertisements to the pages.
While Rogers’ current planned use for this Deep Packet Inspection (DPI) and modification system (reportedly manufactured by “In-Browser Marketing” firm “PerfTech”) is for account status messages, it’s obvious that commercial ISP content and ads (beyond the ISP logos already displayed) would be trivial to introduce through this mechanism. By the way, PerfTech is even using Google for one of its linked promotional examples on the PerfTech home page. I wonder if they bothered to ask Google’s permission for that?