PC World posted an article tonight entitled, “Full Emersion in the Cyberworld is coming” [sic].  It’s 2010 folks.  Spell-check exists. 

Emersion?

Traditional print media, such as PC World and local newspapers, continue to tout their superiority in editorial skills, investigative reporting, vetting sources and grammar.  So what the heck is this?  Someone was totally immersed in their work.